About WVSFA
Our Mission
The Willamette Valley Sustainable Foods Alliance is a regional trade association of companies that promote natural food businesses through relationships, education and sustainable business practices.
Values
The activities of the Alliance are conducted according to a primary set of values that include:
•Integrity
•Respect
•Honesty
•Health
•Community
•Sustainability
•Transparency
•Openness
•Natural “clean” foods
Goals
Goals the Alliance will endeavor to achieve:
•Work with the City and County on issues affecting the viability of natural foods
businesses in Eugene and Lane County.
•Nurture new and existing businesses by sharing best practices and acting as mentors
•Educate the community about the health benefits of natural and organic foods.
•Foster a network to assist in regional sourcing of ingredients and raw materials.
•Foster and develop access to distribution channels
•Find ways to make health insurance affordable for natural foods businesses of any size.
•Provide venues and opportunities for social networking.
•Develop a regional brand around natural foods produced in Eugene and Lane County
(akin to Napa Valley wines).
•Network with organizations in Lane County who have aligned goals.
